The New State of Colorado Brand

On March 26, 2019, in an effort to promote all that Colorado is and has to offer and to provide a fresh representation of the state brand, the Governor launched a new logo for the state and its agencies.

The Department of Labor and Employment has set up this site to support this new brand.

Need support or have questions? Email the Office of Government, Policy & Public Relations.

Download Brand Files and Templates

Latest addition: Google Slides & Microsoft Powerpoint Templates


About our logo

The tree evokes Colorado’s natural resources and outdoor spirit, red symbolizes our red soil and rocks, yellow shows our abundant sunshine and the wheat of the plains, dual peaks represent our many mountains, and the rich blue base represents water Рour most important resource.

Department of Labor and Employment logos

Primary Logo

For use in most cases.

Greyscale Logo

For black and white printing.

One Color Logo

For applications where full color is not appropriate such as screen-printing.

Reverse Logo

For use on dark backgrounds.

Stacked Logo

For use when space isn't appropriate for the primary (wide) logo.

Color Palette

Colorado Blue
RGB: 26, 66, 138
CMYK: 100, 86, 15, 3
Pantone: 7687 C
HEX: 1A428A

Colorado Red
RGB: 195, 28, 74
CMYK: 17, 100, 64, 5
Pantone: 7636 C

Colorado Yellow
RGB: 255, 221, 0
CMYK: 3, 9, 100, 0
Pantone: Yellow C

Colorado Green
RGB: 0, 98, 65
CMYK: 97, 35, 85, 30
Pantone: 3425 C
HEX: 006241

RGB: 0, 0, 0
CMYK: 0, 0, 0, 0
Pantone: Black C