CDLE Brand Guide
The New State of Colorado Brand
On March 26, 2019, in an effort to promote all that Colorado is and has to offer and to provide a fresh representation of the state brand, the Governor launched a new logo for the state and its agencies.
The Department of Labor and Employment has set up this site to support this new brand.
Need support or have questions? Email the Office of Government, Policy & Public Relations: cdle_pr@state.co.us
Download Brand Files, Templates, and Writing Style Guide
About Our Logo
The tree evokes Colorado’s natural resources and outdoor spirit, red symbolizes our red soil and rocks, yellow shows our abundant sunshine and the wheat of the plains, dual peaks represent our many mountains, and the rich blue base represents water – our most important resource.
Primary Logo
For use in most cases.
Greyscale Logo
For black and white printing.
One Color Logo
For applications where full color is not appropriate such as screen-printing.
Reverse Logo
For use on dark backgrounds.
Stacked Logo
For use when space isn't appropriate for the primary (wide) logo.
Fonts
Primary Typeface
Museo Slab 500 and Museo Slab 500 Italic are the primary typefaces of the Colorado brand. Use these fonts to evoke the brand voice in headlines and titles. If Museo Slab 500 is not available, it is ok to use the secondary typeface as the primary.
Secondary Typeface
Trebuchet MS is the secondary typeface of the Colorado brand. Use it for alternate headlines, subheadings, body copy, detail callouts, and captions.
Setting Type for the Web
Museo is not system font and therefore has to be loaded on every computer that uses it. When setting type for the web, use Trebuchet MS for live html text. Use Museo for headlines that can be uploaded as images.
Text Color
While the previous branding used dark Slate gray for text, the current system prefers black. This increases contrast and accessibility, and is more likely to print clearer and more consistently than gray made from multiple colors.
Headings
Preferred
It is preferred to use Museo Slab 500 the dominant headline/title font and Trebuchet MS Bold Italic as the secondary headline font.
Alternate
If Museo Slab 500 is not available, it is acceptable to use Trebuchet MS Bold Caps as the dominant headline/title font and use Trebuchet MS Bold Italic as the secondary headline font as shown here.
Body Copy
Preferred
It is preferred to use Trebuchet as the dominant body copy font.
Alternate
If Trebuchet is not available, it is acceptable to use Lato as the dominant font.
CDLE Color Palette
Colorado Blue
RGB: 0, 25, 112
CMYK: 100, 94, 24, 23
Pantone: PMS 2748C
HEX: 001970
Colorado Red
RGB: 195, 0, 47
CMYK: 16, 100, 87, 6
Pantone: PMS 200C
HEX: c3002f
Colorado Yellow
RGB: 255, 209, 0
CMYK: 0, 16, 100, 0
Pantone: PMS 109C
HEX: ffd100
Colorado Tree Green
RGB: 36, 93, 56
CMYK: 84, 38, 88, 34
Pantone: PMS 7483C
HEX: 245d38